Guardians of a Multisecular Domain

A unique land with fragile balance

Conscious of being custodians of a precious heritage, we strive to preserve the fragile balance of our land, in the family for nearly 300 years, in order to transmit, in turn, to future generations.

As vine-gardeners, we apply the necessary care to the land and the vine, adapting our actions to each of our plots profile. We wish to enhance biodiversity and preserve our various parcels identity. Later, our wines will reveal their aromatic richness.

A unique land with fragile balance

Conscious of being custodians of a precious heritage, we strive to preserve the fragile balance of our land, in the family for nearly 300 years, in order to transmit, in turn, to future generations.

As vine-gardeners, we apply the necessary care to the land and the vine, adapting our actions to each of our plots profile. We wish to enhance biodiversity and preserve our various parcels identity. Later, our wines will reveal their aromatic richness.

A mosaic of parcels

La Cerisaie, Petite Fontaine, Les Vaulons
As many parcels with evocative names, as many distinct « Climats ».

Our domain is made mainly of more than 30 years old vines, planted mostly of pinots noirs, blooming on steep hillsides, exposed South/South-East, thus guaranteeing maximum sunshine for an ideal maturity.

Our chardonnays parcels are selected for their soil and their climate recalling the great white Burgundy terroirs.

A mosaic of parcels

La Cerisaie, Petite Fontaine, Les Vaulons
As many parcels with evocative names, as many distinct « Climats ».

Our domain is made mainly of more than 30 years old vines, planted mostly of pinots noirs, blooming on steep hillsides, exposed South/South-East, thus guaranteeing maximum sunshine for an ideal maturity.

Our chardonnays parcels are selected for their soil and their climate recalling the great white Burgundy terroirs.

A land shaped by the work of Time

The famous Les Riceys Southern Champagne cru is located at a 48° North latitude.

The Kimmeridgian, which is 150 million years old, constitutes the geological base of this great terroir.

Enclosed in a multitude of small valleys, with a ranging altitude from 166 to 338 meters, Les Riceys has a real meso climate.

Over the millennia of erosion, the clay-limestone colluviums have covered the historic Les Riceys hillsides, Pinot Noir cru emblem, with incomparable finesse.

A land shaped by the work of Time

The famous Les Riceys Southern Champagne cru is located at a 48° North latitude.

The Kimmeridgian, which is 150 million years old, constitutes the geological base of this great terroir.

Enclosed in a multitude of small valleys, with a ranging altitude from 166 to 338 meters, Les Riceys has a real meso climate.

Over the millennia of erosion, the clay-limestone colluviums have covered the historic Les Riceys hillsides, Pinot Noir cru emblem, with incomparable finesse.

From Perrier-Garnier to Baron d'Avella

The history of the oldest Champagne house in Southern Champagne

May 16, 1864, aunt Joséphine establishes Maison Perrier-Garnier

On May 16, 1864, Joséphine Garnier, heiress of the family vineyard implanted at Les Riceys since 1725, and her husband, Louis Perrier, wine merchant, set up at Ricey-Bas, the headquarters of their new company L. Perrier-Garnier – Fine Wines Merchants. Louis is a great traveler, he travels all over France as true ambassador of their brand new House. In his absence, Aunt Josephine carefully watches over the vineyard and runs the cellar, the cooperage and the shops.

May 16, 1864, aunt Joséphine establishes Maison Perrier-Garnier

On May 16, 1864, Joséphine Garnier, heiress of the family vineyard implanted at Les Riceys since 1725, and her husband, Louis Perrier, wine merchant, set up at Ricey-Bas, the headquarters of their new company L. Perrier-Garnier – Fine Wines Merchants. Louis is a great traveler, he travels all over France as true ambassador of their brand new House. In his absence, Aunt Josephine carefully watches over the vineyard and runs the cellar, the cooperage and the shops.

The touching correspondence exchanged with Louis, during these long separation moments, testifies to the importance of his support and his determining role in the success of Perrier-Garnier. Aunt Josephine, like some other great Champagne ladies, will mark the destiny of her house. Maison Joséphine, in the heart of Les Riceys village, continues to be the headquarters of Baron d’Avella.

The touching correspondence exchanged with Louis, during these long separation moments, testifies to the importance of his support and his determining role in the success of Perrier-Garnier. Aunt Josephine, like some other great Champagne ladies, will mark the destiny of her house. Maison Joséphine, in the heart of Les Riceys village, continues to be the headquarters of Baron d’Avella.

Jules & Louis, from Ricey-bas to Russia

On June 6, 1893, Louis and Jules Garnier, Josephine nephews, take over the destiny of the family company. Under the aegis of the two brothers, adventurous and gifted in business, sales are flying. The House flourishes and asserts its reputation, distributing in addition to its Riceys wines, great wines and spirits from all over the world. Bottles stamped Perrier-Garnier are exported especially to distant Russia!

Jules & Louis, from Ricey-bas to Russia

On June 6, 1893, Louis and Jules Garnier, Josephine nephews, take over the destiny of the family company. Under the aegis of the two brothers, adventurous and gifted in business, sales are flying. The House flourishes and asserts its reputation, distributing in addition to its Riceys wines, great wines and spirits from all over the world. Bottles stamped Perrier-Garnier are exported especially to distant Russia!

Pierre

When Louis died, Jules manages the family business alone. When his nephew returns from the Verdun battlefields, it seems he wants to continue alone. Ambitious and visionary, Pierre then decides to go to Paris to prove he is capable by launching a business. With his childhood friend, Pierre Virey, he created in turns two companies that will become international references: The Virey-Garnier roasters and La Société Française d’Etiquetage (litteraly The French Society of Labeling). In 1947, Pierre inaugurated in Paris, the first International Exhibition of bottling equipment and packaging industries.

Pierre

When Louis died, Jules manages the family business alone. When his nephew returns from the Verdun battlefields, it seems he wants to continue alone. Ambitious and visionary, Pierre then decides to go to Paris to prove he is capable by launching a business. With his childhood friend, Pierre Virey, he created in turns two companies that will become international references: The Virey-Garnier roasters and La Société Française d’Etiquetage (litteraly The French Society of Labeling). In 1947, Pierre inaugurated in Paris, the first International Exhibition of bottling equipment and packaging industries.

Remaining very attached to his roots and convinced of the Riceys terroir great potential, Pierre will continue to develop the family estate.

As a charismatic figure of the Riceys, Pierre is committed to protecting his native village during the Second World War. With wisdom, he strives to defend the interest of the Riceys families. His village will be fondly grateful to him, as evidenced by many letters of thanks.

Remaining very attached to his roots and convinced of the Riceys terroir great potential, Pierre will continue to develop the family estate.

As a charismatic figure of the Riceys, Pierre is committed to protecting his native village during the Second World War. With wisdom, he strives to defend the interest of the Riceys families. His village will be fondly grateful to him, as evidenced by many letters of thanks.

The House takes napolitan accents

In 1944, his daughter, Claude Garnier, heiress of the family vineyard and the Perrier-Garnier House, married the Baron Federico d’Avella, Napolitan aristocrat and founder of the company BAP, first Parisian agency of wines and spirits distribution (Then associated to Champagne Perrier-Jouet and Cognac Hine).

Baron d’Avella falls in love with his wife’s village where he likes to relax. Known for its goodness, it is the whole Riceys village who mourns its tragic disappearance in 1964. The BAP company is then sold to Champagne Perrier-Jouet. The trading activity slows down and the Perrier-Garnier house focuses on the vineyard.

The House takes napolitan accents

In 1944, his daughter, Claude Garnier, heiress of the family vineyard and the Perrier-Garnier House, married the Baron Federico d’Avella, Napolitan aristocrat and founder of the company BAP, first Parisian agency of wines and spirits distribution (Then associated to Champagne Perrier-Jouet and Cognac Hine).

Baron d’Avella falls in love with his wife’s village where he likes to relax. Known for its goodness, it is the whole Riceys village who mourns its tragic disappearance in 1964. The BAP company is then sold to Champagne Perrier-Jouet. The trading activity slows down and the Perrier-Garnier house focuses on the vineyard.

A new breath

At the end of the 80s, their son Thierry, in charge of the distribution of Bollinger champagnes within the J. Verschave & Associés group, decided to give back his noble letters to the family house.

In his thirties, audacious and rocked by the inheritance of his grandfather Pierre, Thierry takes over the Maison Joséphine and a part of the land. He then conducts work to reconstitute the vineyard by replanting several strategic parcels and develops a range of gourmet champagnes for his family and a enlightened connaisseurs clientele.

A new breath

At the end of the 80s, their son Thierry, in charge of the distribution of Bollinger champagnes within the J. Verschave & Associés group, decided to give back his noble letters to the family house.

In his thirties, audacious and rocked by the inheritance of his grandfather Pierre, Thierry takes over the Maison Joséphine and a part of the land. He then conducts work to reconstitute the vineyard by replanting several strategic parcels and develops a range of gourmet champagnes for his family and a enlightened connaisseurs clientele.

Baron d'Avella birth

Thibaut and Frédéric, brought up in the deep love of the earth, by their father Thierry, express the desire to create their own business, in the spirit of their ancestors.

Lulled by the family house history, inspired by their father’s will and carried by the humanistic values ​​of their grandfather, the two brothers create in 2007 their own Champagne House.

Baron d'Avella birth

Thibaut and Frédéric, brought up in the deep love of the earth, by their father Thierry, express the desire to create their own business, in the spirit of their ancestors.

Lulled by the family house history, inspired by their father’s will and carried by the humanistic values ​​of their grandfather, the two brothers create in 2007 their own Champagne House.

On the centenary of their grandfather’s birth, they launch, in his tribute, the vinification of the first Baron d’Avella bottles.

In 2014, on the Perrier-Garnier 150 years anniversary, Thierry and his sons decide to gather their Houses. The future of the House is now in the hands of the 6th generation.

Thibaut becomes manager of the family vineyard and wines production. Frédéric, meanwhile, ensures the international sales development of the House.

On the centenary of their grandfather’s birth, they launch, in his tribute, the vinification of the first Baron d’Avella bottles.

In 2014, on the Perrier-Garnier 150 years anniversary, Thierry and his sons decide to gather their Houses. The future of the House is now in the hands of the 6th generation.

Thibaut becomes manager of the family vineyard and wines production. Frédéric, meanwhile, ensures the international sales development of the House.